Flip started a hand-lettering business when he was 14 years old focused on race cars.
An avid racer himself, Flip created relationships on and off the local tracks and continued to grow his business.
Tragically, he lost his life doing what he loved, racing at the 2003 World Championship Snowmobile Derby in Eagle River.
While his life was cut short, his legacy lives on through FlipSide.
After purchasing FlipSide Graphics in 2003, Russ began updating the equipment and focusing on growing the business into an industry leader. He now holds several certifications within the industry and has led training throughout the United States, Canada, and Mexico. He has been a featured artist at SGIA, designing and installing a wrap for 3M. His designs have been featured in Signs of the Times and Wide Format magazine, among others. He is a founding member and current board member of the Masters of Branding, a worldwide organization of elite graphic installers focused on providing quality installations for customers around the globe. Russ and his team have also provided installs for the Super Bowl, DC United, and the X-games, as well as being featured installers at multiple industry-leading trade-shows.