Masters of Branding Annual Meeting in Louisville Recap
Recently, Russ attended the Masters of Branding Annual Meeting in Louisville, Kentucky, where he along with other leading graphics and vehicle wrap professionals from across the country gathered to share knowledge, explore new vinyl wrap technologies, and plan for the future of the branding and visual graphics industry.
Partnering with Avery Dennison to Test New Vinyl Wrap Materials
One of the highlights of the meeting was the hands-on collaboration with Avery Dennison, a global leader in vinyl wrap materials, pressure-sensitive adhesives, and commercial graphics films. During this session, members had the opportunity to test and evaluate new and emerging vinyl materials designed to improve durability, installation efficiency, and long-term performance for vehicle wraps, fleet graphics, architectural vinyl, and custom branding applications.
Opportunities like this are invaluable. Testing new vinyl wrap and graphics installation materials firsthand allows us to better understand how products perform in real-world applications. This ensures we continue delivering high-quality vehicle wrap installations, commercial vinyl graphics, storefront window graphics, and custom branding solutions to our customers while staying ahead of industry trends.
Building Relationships and Advancing Vinyl Installation Techniques
Beyond product testing, the Masters of Branding meeting provides a unique environment for collaboration among top vinyl installers, wrap specialists, and branding professionals. Sharing advanced installation techniques, discussing vinyl application challenges, and learning best practices helps strengthen industry standards and encourages continuous improvement across the vehicle wrap and vinyl graphics installation community.
These connections allow FlipSide Graphics to bring fresh ideas, improved installation methods, and innovative branding solutions back to our customers. Whether we are installing fleet vehicle wraps, business signage, wall wraps, or custom vinyl graphics, continuing education helps us deliver exceptional results.
Experiencing Louisville at Kentucky Peerless Distillery
The event also included a memorable visit to Kentucky Peerless Distillery, where attendees enjoyed a guided tour and learned about the craftsmanship and history behind one of Kentucky’s well-known bourbon distilleries. Experiences like this help build stronger relationships among industry leaders while celebrating the culture and traditions of the host city.
Strategic Planning for the Future of Branding and Vehicle Wraps in 2026
A key focus of the annual meeting, led by Masters of branding president and our very own Russell Voigt, was strategic planning for the year ahead. Members collaborated on initiatives designed to advance vinyl graphics education, vehicle wrap installation standards, and professional branding services throughout 2026. We are proud to be part of a network dedicated to elevating quality, innovation, and professionalism within the vehicle wrap, vinyl graphics, and business branding industry. The knowledge and inspiration gained from this event directly benefit our customers by helping us deliver better products, improved installation processes, and cutting-edge custom branding and vinyl wrap solutions.
Committed to Growth, Innovation, and Quality Vinyl Installations
Attending events like the Masters of Branding Annual Meeting reflects FlipSide Graphics’ commitment to continuous improvement and staying connected with the best in the vehicle wrap and vinyl graphics industry. We are excited to bring new insights, advanced vinyl materials, and refined installation techniques into our workflow as we continue helping businesses stand out with impactful, high-quality branding, vinyl graphics, and vehicle wraps.
If your business is looking for professional vehicle wrap installation, custom vinyl graphics, fleet branding, or storefront branding solutions, FlipSide Graphics is ready to help you turn your vision into a bold and effective marketing tool.
Stay tuned as we continue to grow, innovate, and push the boundaries of what’s possible in branding and visual communications.
